Wendy Cho
She/her
Founder, full-service esthetician
Years in the biz: 22+
Previous experience: Salvatore Leonetti Salon (co-owner), Holt Renfrew
Got her start: Sitting at her parents store (Kim’s Convenience - yes, that Kim’s Convenience), reading fashion and beauty magazines and watching how her parents ran a successful business.
#GirlBoss: Running a female-owned business built entirely by women.
Business belief: Never take your employees for granted; treat them fairly and recognize their growth. People learn hard work and compassion from the top.
Favourite service: Anything and everything eyebrows.
Esteban Guerra
He/him
Dualist (stylist + colourist)
Instagram handle: @eshty
Years in the biz: 13+
From south to north: Born in Mendoza, Argentina, now resides in Toronto
Specialty: Keratin treatments for the smoothest, frizz-free hair.
Favourite hair to work on: Everything. The goal is making all clients look and feel absolutely beautiful.
When not cutting hair: All the classic hobbies of running, travel, and movies.
Style icon: Jared Leto
Jonathan Embree
He/him
Colour specialist
Instagram handle: @colourbyembree
Years in the biz: 13+
Previous experience: Salvatore Leonetti Salon
Trés magnifique: Trained with Redken colour and L’Oréal Professionel, including winning a trip to Paris for L’Oréal’s 100th anniversary celebration.
Putting the ‘u’ in colour: Focuses mainly on natural, fresh looks by matching shades to eye colour and skin tone to find the most flattering look. Specializes in blondes, but can also cater to any specific colour needs.
#FreeBritney: Believes in the talent of one Miss Britney Spears, a good party, and the importance of travel.
Maureen (Mo) Denny
She/her
Colour specialist
Instagram handle: @moe_haircolour
Years in the biz: 30+
Previous experience: Salvatore Leonetti Salon, Raffaello Salon, Tony Chaar Salon
Colour my world: Trained and certified with Redken colour, L’Oréal, and Schwarzkopf hair colour. Known for colouring natural brunette tresses, but can’t resist a natural looking blonde using modern, ‘lived in’ techniques.
Never board: Lives on the water with a vast collection of stand-up paddleboards and outrigger canoes.
Certified cat lover: The purr-fect companions, particularly pets Karl and Polly.
Yasuyo (Yasu)
She/her
Dualist (stylist + colourist)
Instagram handle: @yasuyoooo
Years in the biz: 14+
Previous experience: Salvatore Leonetti Salon, James Hairsalon, The Regulars
Favourite styles: Short haircuts, curly hair, creative cuts. Blow dries are out of this world.
Another commercial stylist (literally): Hair stylist for commercials, television, and award shows.
Secret talent: Special effects make-up certificate.
Secret not-a-talent-yet: Watching British TV to try and learn the accent.